Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques
Search Engine Marketing (SEM) and the correct use of Search Engine Optimization (SEO) techniques is the most important way to advertise your business online.
Identifying keywords to get your business into top Google placements (which in turn will get you more web traffic) is your objective and you might be missing out if your content is not correctly optimized for search engines.
Getting your website on Pages 2 or 3 is just not good enough.... Page 1 is where you want to be to get any return on your investment.
Here's the single most important question to ask yourself:
What are your potential customers typing into the search bar when they are looking for a product or service you are offering?
This is a really important factor when using search engine optimization techniques to get more web traffic.
To help you to develop an understanding of how to find the best keywords for your business you need to think laterally about what your customers are thinking when they are looking online to buy your products or services.
Relevance is the key here!
If for example, your business is selling organic baby food for babies under 9 months, you wouldn't choose a keyword phrase such as 'healthy snack for kids'. The people who are searching for a specialized type of baby food are not looking for snacks for kids.
So be sure to have your keywords totally relevant to your products.
You want people coming to your website ready to buy – credit card in hand – and by selecting your keywords carefully you will attract only those people who want what you have got to offer. This is called targeted web traffic.
Another point to remember when you are thinking about keywords is to put yourself into your customer's heads. Think laterally here and approach your content knowing that when your potential customer types something in the search bar they are looking for a solution to their problem.
So your headline needs to give them a solution by answering their question enough for them to be enticed tofollow through to your landing page or website and get all the answers.
Search engine marketing companies charge big money to find appropriate keywords as keyword research takes time and practice, but once your keywords are identified and you can think like your customer, you are well on your way to getting much more web traffic to your site.
You have a real opportunity here to attract buyers to your website who are READY TO BUY!!
Another keyword technique you can use to your advantage to attract targeted traffic is geographic modifiers- a very handy tool. These are simply location-based modifiers that will convert your keywords for your local audience.
This can really work to your advantage when your business caters primarily for local customers, eg. if you are a mechanic and want to target a specific make of cars. You would use geographical modifiers in this instance as you wouldn't want to travel across the world to fix someone's car – get the picture?
Keyword research is probably the first and most important of the many search engine optimization techniques we use at SmartRange Web Design.
But it must be used in conjunction with a large quantity of published content, frequent submissions, correctly optimized content and a range of sites and platforms to be truly effective.
Call us today on 07 929 7040 to discuss the solution that works for you.
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